If you're seeking to seriously step up your search engine optimization game, you can't expect any source that you find online that happens to offer SEO advice.
Looking to the most reputable specialists ensures that you're getting the most accurate, up-to-date, and useful SEO information accessible. With that in mind, this article we comprise 20 top search engine optimization experts and explain why they're worth pursuing.
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Before we dive into the list, it's worth mentioning exactly what makes someone a specialist, versus someone who just appears to be all talk and no action. The people that made it on this listing are pros mainly because of the depth of experience that they have in advanced SEO, and how they've leveraged that expertise to other complementary regions of online marketing (which can be pretty much all 'em).
While any SEO beginner who's been in a position to rank for a long-tail key word with low rivalry can write a blog post about how they did it (and then of course never update it), these specialists are a lot more advanced than that. They've dug deeper to SEO and know how to do all the dirty work that accompanies position for highly competitive keywords, working with innovative tools, tailoring SEO needs for e-commerce functions, analyzing all sorts of different sets of information, fine-tuning website code to the search engines, and much more.
Many operate their own successful companies on the internet and have successfully helped countless other business websites get more traffic. Some have been dabbling in SEO since the mid-90s, back when a lot of us were still wee nippers.
These people are the real deal, and all of them have the experience and reputations to back them up. Follow their upgrades and you'll not need to worry about getting tricked again by people who maintain circulating outdated or just plain incorrect SEO information online,
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Brian Dean
Brian Dean is the founder of Backlinko, a traffic production business which specializes in link building, SEO, content marketing, and conversions. He helps business owners that 've been overcome by Google so they can get their rankings and search traffic up using technical strategies you may 't really find anyplace else. Neil Patel has called him "the best in the company " when it comes to link building. He also provides a free newsletter filled with proven SEO and traffic hints that anyone with a website can utilize.
Bruce Clay
Bruce Clay has specialized in SEO since the mid-1990s, running a international online advertising company that covers SEO, SEO training, SEO tools, social networking advertising, PPC, content advertising, and web design in offices all around the world. He also 's the writer of this 746-page publication Search Engine Optimization All-in-One For Dummies and also has a talented team of contributors composing for the Bruce Clay blog.
Eric Siu
Eric Siu is the CEO of Single Grain, a digital marketing agency that has worked with large brands like HostGator, Turbo Tax, and Mint. He was the prior development team leader in Treehouse and has done consulting work for several Fortune 500 firms and venture-backed startups. Eric is a regular contributor to reputable sites including Search Engine Watch and Entrepreneur, and he runs a site at Growth Everywhere where he covers business, entrepreneurship, and, needless to say, SEO.
Danny Sullivan
Danny Sullivan is the founding editor of Search Engine Land, another one of the very well-known and authoritative search engine optimization blogs on the web. He's also the founder of another popular and related website, Marketing Land. Believe it or not, Danny has been writing about the way search engines work since 1996, nearly back before Google actually existed. He's been referred to as the Godfather of SEO and sold another powerful search engine optimization website he founded -- Search Engine Watch -- again in 2006 for about $43 million.
Barry Schwartz
Barry Schwartz is the founder and executive editor of Search Engine Roundtable, yet another popular and trusted SEO blog up there using Moz and Search Engine Land. In reality, he's actually the news editor in Danny Sullivan's Search Engine Land and contributes to Marketing Land, too. Barry is always one of the first to break significant Google news, explaining what it means and offering practical advice to advertising professionals and small business owners.
Spencer Haws
Spencer Haws got his claim to fame building niche sites before founding Niche Pursuits, where he writes on SEO and entrepreneurship. In his first years of experimentation, he built almost 200 niche sites while studying how to build better quality sites and prevent slipping in Google rankings. He's also the creator of the key word tool Long Tail Guru, which has been known as the number one keyword research and competitor analysis software.